Enterprise sales for companies in South Africa, especially those with technology as a core part of their product, often have weak messaging, product positioning and sales.
This undermines their likelihood of success and makes investing in them risky(ier).
Founders / CEOs would like to maximise demand and sales success, but often don’t understand how to do this.
Investors need to see customer uptake and revenue growth as positive signal about the team, product and market. Investments will follow commercial success, which will support further growth.
What’s needed?
1. help companies understand and implement practices that become an operating system for commercial success. Advisory and toolsets that ensure success through product positioning and good sales practices.
2. co-ordination, support, collaboration to implement and operate. A network that provides ongoing support, information and opportunity.
Rely on best practices and experienced advisors to inform what you should be doing.
Defined, proven and repeatable products so you can build and scale marketing and sales processes around that.
Ensure the right level of focus on commercial success and sales growth, regardless of the channel or medium, so that finding and meeting demand is appropriately guiding the tech team.
Detailed advisory, toolsets and practices that become an operating system for product and commercial practices.
Understand and implement improvements that drive revenue.
“Working with Signal helped us give comfort to our investors and lay the path for more investment. From helping with physical space to online and organsiational design..."
“Signal is like supercharging your go-to-market!
We couldn’t have asked for better support through our product marketing and expansion.
